Market analysis & Salesforce reporting
Turning product adoption into a market opportunity map
Salesforce dashboards and reports mapped product adoption across cities, organisations and associations, identifying approximately 17,000 schools for prioritisation.
Faria Education Group · October 2023–May 2026
The problem
A dashboard request arrived without a clear business question. Follow-up did not resolve the ambiguity, so I used the stakeholder’s role, department and quarterly goals to frame a useful starting point: product and growth reporting for EMEA.
My contribution
I developed the initial EMEA reports into an analysis of product adoption across cities, organisations and associations. I mapped candidate schools and prioritised opportunities using adoption patterns—for example, giving higher priority to remaining members of an association where product adoption was already high. I delivered the analysis through Salesforce dashboards and reports.
The outcome
The completed mapping and prioritisation identified approximately 17,000 candidate schools for upsell or cross-sell consideration. It turned an ambiguous reporting request into a structured view of where teams could focus their outreach.
Let’s talk about your data.
I’m interested in work that connects reliable data, useful reporting and practical automation.
Get in touch